Is hashtag a new way of (trademarked) Branding?

Recent news say that Coke has filed an application to trademark #cokecanpics and #smilewithacoke, 2 Twitter hashtags widely used by the Company and its community. First question, is it actually possible to do that? Well, it may depend on the legislations in every single country but, in abstract, it is in fact possibile. The Italian […]

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