Is hashtag a new way of (trademarked) Branding?

Recent news say that Coke has filed an application to trademark #cokecanpics and #smilewithacoke, 2 Twitter hashtags widely used by the Company and its community. First question, is it actually possible to do that? Well, it may depend on the legislations in every single country but, in abstract, it is in fact possibile. The Italian […]

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Packaging, the 5th P of Marketing

If you are a marketeer, you’ll probably be aware of the “4 Ps of Marketing”; Product, Price, Place, Promotion. This is a Marketing fundamental, often referred to as “Marketing Mix”, and it is a basic tool every Marketing Manager should rely on. The 4P were firstly introduced in the in the 1960 by E. Jerome […]

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The real Apple Store…

It is often said “an apple a day, keeps the doctor away”, but surprisingly keeps marketeers closer. If you are a 1.000 years old food market in South London how can you pull alongside the most powerful and relevant brand nowadays? The Real Apple Store is the answer that Borough Market has given, following the […]

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