Here is a short description of my CV, if you are interested in the full story please visit my LinkedIn profile or contact me.
You can also have a look at my most relevant projects.
February 2015 – today
Group Head of Digital
Bolton Group, Milan Headquarters, Italy
Fast Moving Consumer Goods
Responsible for all Bolton Group brands Global Digital Strategy and Marketing, together with Digital Corporate Communication.
Responsible for creation and implementation of the “Bolton Group Digital Journey”, the Digital Transformation Project of the company.
Main tasks; Digital Strategy, Digital Innovation, Digital Training, Digital Transformation, Crisis Management.
September 2011 – January 2015
Global Digital Manager Corporate
Barilla, Parma Headquarters, Italy
Food & Beverage
Responsible for Barilla Corporate Global Digital Marketing and Branding, together with BCFN Foundation.
Member of the Company Crisis Management and Reputation Team.
Previously Digital Marketing Manager Europe for Barilla Meal Solutions (pasta, sauces, ready
Main tasks; Digital Strategy, Digital Branding, Crisis Management, Social Media Management, Mobile Marketing, Content Management.
April 2008 – September 2011
Web Marketing Manager
Vodafone Italia, Milan, Italy
Responsible for set up and development of Digital Marketing and Digital Strategy of the newly created Vodafone Casa Business Unit.
Main tasks; New Product Development, Value Added Services creation, E-Commerce, Online Sales, Portal Management, CRM.
September 2006 – April 2008
AdWords Team Lead and Business Development Lead
Google EU Headquarters, Dublin, Ireland
Manager of the Italian AdWords team and Leader for Google Business Development in Region 3 (France, Italy, Spain and Portugal).
Main tasks; Online Sales, Business Development, Team Management, Online Advertising, SEM, SEO.
May 2004 – September 2008
MEC Access (WPP Group), Milan, Italy
Marketing and Communications Consulting
Consultant in Marketing and Communication Strategies for various companies; ING Direct, Maserati, VISA, Grana Padano, H3G, Xerox and others.
Main tasks; Consulting, Event Management, Sales Force Management, Sponsorship and Event Management.
September 2003 – September 2004
Master in Marketing and Communications
SDA Bocconi, Milan, Italy
Main topics; New Media Marketing, Sales and Marketing, Sales Force Network, Corporate Communication, Advertising & Media, Consumer Behaviour.
September 1997 – July 2003
Graduation in Law
Università degli Studi di Parma, Parma, Italy
Final Vote: 110/110
Main topics; Commercial Law, Political Economics, International Law