Categoria Marketing
Packaging, the 5th P of Marketing
Pubblicato il 21 gennaio 2015 Lascia un commento
If you are a marketeer, you’ll probably be aware of the “4 Ps of Marketing”; Product, Price, Place, Promotion. This is a Marketing fundamental, often referred to as “Marketing Mix”, and it is a basic tool every Marketing Manager should rely on. The 4P were firstly introduced in the in the 1960 by E. Jerome […]
The real Apple Store…
Pubblicato il 19 novembre 2014 Lascia un commento
It is often said “an apple a day, keeps the doctor away”, but surprisingly keeps marketeers closer. If you are a 1.000 years old food market in South London how can you pull alongside the most powerful and relevant brand nowadays? The Real Apple Store is the answer that Borough Market has given, following the […]
Pierre Polonelli 