The real Apple Store…
It is often said “an apple a day, keeps the doctor away”, but surprisingly keeps marketeers closer.
If you are a 1.000 years old food market in South London how can you pull alongside the most powerful and relevant brand nowadays?
In the location about a thousand of different variety of apples are showcased, not to mention the “ugly” Knobby Russet.
Besides the obvious main reference to Apple Inc., side messages on contemplation of Mother Nature’s variety, the never ending importance of our food culture and heritage even in modern times are very clear and self explaining.
The “wow effect” that a wall full of apples and the entire store gives to the guests is particularly important for younger generations that, especially in a metropole like London, may have not ever experienced such natural diversity.
This is definitely great Marketing!